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Nido and KidZania Manila presents NIDO® 3+/5+ City Challenge

{Sponsored post} In celebration of the National Children’s Month, NIDO® 3+ and 5+ in partnership with KidZania Manila presents the NIDO® 3+/5+ City Challenge. It features a series of strategically-designed activities that aim to help parents guide their growing-up kids in performing basic to difficult tasks; hence, empowering the parents to say YES and LET GO of their kids, letting them explore, learn, and appreciate the real world through fun, educational, role-playing activities.


The NIDO® 3+/5+ CITY CHALLENGE aids in the development of various learning aspects important for kids in their growing-up years, which includes socio-emotional, language, cognitive, and more. 

KidZania activities include the Bookstore, Window Washing, Acting Academy, Police Station and CSI, and Farm House. Each of these challenges come with three levels depending on who’s performing the task: parent and kid for Beginners, individual mom or dad and kid for Intermediate, and kid only for Expert. By going through each level, parents become more confident and accepting in letting go of their little ones, for them to slowly learn how to manage on their own, giving way for their self-help and adaptive skills to improve. A corresponding number of stamps is earned after successfully completing each level, and exciting prizes await those who can collect a total of ten stamps. 

Language skills are also promoted as parents and kids would need to effectively communicate with each other to complete the challenges, while cognitive skills are further enhanced through tasks the require problem solving, reasoning, memory, and decision making.


Superwomom Bettinna Carlos knows the importance of giving her unica hija, Gummy, all the vitamins and minerals a growing child needs, plus more—that’s why she gives Gummy only NIDO ADVANCED PROTECTUS 5+

Activities within the NIDO® 3+/5+ City Challenge highlight specific learning processes important to kids in their crucial growing-up years, while giving parents the unique opportunity to be a part of it through their guidance. Socio-emotional development, for one, is promoted through challenges where parents and kids team up together, establishing good working relationships while teaching kids to manage their emotions.

In addition, parents will also be able to aid their kids in exercising their motor skills with the various movements involved in the challenges, which range from dancing and carrying or delivering of goods, to fine motor movements such as writing.



Vice President and Lead Consumer Marketing Manager for NIDO GUM Missy Ayson empowers parents to let their kids explore and appreciate the real world even at a young age, knowing they are protected from within with NIDO ADVANCED PROTECTUS 3+ and 5+.

“We really took into consideration the various learning aspects that growing kids need for their age bracket,” says Missy Ayson, Vice President and Lead Consumer Marketing Manager for NIDO® Growing-Up Milks. “And with the NIDO® 3+/5+ City Challenge, we are giving parents the opportunity to develop their children’s social skills, analytical comprehension, adaptability, and more while allowing them to bond together in the process.“




SAY YES AND LET GO. NIDO Growing-Up Milks in partnership with KidZania Manila launches the NIDO 3+/5+ City Challenge. (from L-R: Gian Abaya, Digital Content Manager for Nestle Infant Nutrition; Tam Patino, Marketing & Promotions Executive for NIDO GUM; Pearl Lu, Consumer Marketing Manager for NIDO GUM; Missy Ayson, Vice President, Lead Consumer Marketing Manager for NIDO GUM; Proud NIDO GUM mommies Say Alonzo (with son Asher) and Bettina Carlos (with daughter Gummy); and Cyril Silangan, e-Business Head of Nestle Infant Nutrition).

The NIDO® 3+/5+ City Challenge will run from November to December 2018 at KidZania Manila, Bonifacio Global City, Taguig.  


Confidence to say YES and LET GO

NIDO® 3+ and 5+ are the only growing-up milk brands developed with Lactobacillus PROTECTUS®, featuring L. Rhamnosuswhich is an advanced probiotic strain that helps protect children’s tummies and helps build their upper respiratory tract defense against germs that bring about common coughs and colds. Each glass of NIDO® 3+ and 5+ contains millions of this good bacteria, so parents are assured that their children receives the protection from within that they deserve and need.

To further boost their immune system, both NIDO® 3+ and 5+ contain Iron, Zinc, Selenium, and Vitamin C, as well as Vitamin A, B, D, Calcium, and Protein to promote proper growth and development. Not to mention DHA, a building block for the brain.

NIDO® 3+ and 5+ are tailored fit to meet the nutritional needs of kids in their crucial growing up years, packed with all the essential nutrients and more, giving parents the confidence to say yes and let go. Choose the #1 milk, choose NIDO® 3+ and 5+. For more information, visit https://www.facebook.com/NidoAdvancedProtectus3/

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