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SM Supermalls launches The SM StartUp Package for aspiring Filipino entrepreneurs

100 Small business owners invited to set up shot in SM Malls

It has been almost two years since the pandemic brought Filipino life and many livelihoods to a screeching halt. According to a 2020 Asian Development Bank (ADB) study of 1,804 Philippine MSMEs, 70.6% were forced to temporarily close with 66.2% reported to have temporary staff cuts during the height of the COVID-19 outbreak.

Bucking these statistics and the odds created by the changes in the landscape, the enterprising Filipino found many opportunities in online businesses, with the Department of Trade and Industry (DTI) recording over 88,000 new e-commerce registrations at the end of 2020. This figure is projected to be a million e-commerce enterprises by 2022 (from 500,000 in 2020). By taking advantage of the online space, MSME owners have become unsung heroes of the economy, all the while providing for their families and making their business dreams a reality. 

SM Supermalls very well understands the potential of each Filipino to be successful business owners because of their founder, the late Mr. Henry Sy’s own inspiring story. Sy, fondly called “Tatang” in SM, started out as a small business owner with his first footwear shop ShoeMart.

It is said that because of this, it is in SM’s DNA to enable and inspire small businesses like the one it once was. This October 15, not coincidentally Tatang’s birthday, SM launched The SM StartUp Package, which aims to provide small online businesses the valuable support they need so they can set up their own shop in an SM mall. This is available to the first 100 digital-based MSME owners who currently don’t have a shop inside SM or any other physical store in general.

The package offers features such as start-up friendly rental rates and use of kiosks or carts free of charge; marketing assistance to give the brand free exposure in SM online assets and ad spaces inside malls; financial assistance with BDO; and mentorship from SM experts on operations and marketing.


The SM brand is one of the true entrepreneurial success stories in the country and because of this, the conglomerate recently launched the SM Startup Package to help enterprising Pinoys realize their potential of being successful entrepreneurs themselves by setting up shop in any of the prime SM mall locations, within 13 regional and premier malls, around the Philippines. The SM Startup Package offers friendly rental rates and use of kiosks or carts free of charge; marketing assistance is provided to give the brand free exposure in SM online assets and ad spaces inside the malls; financial assistance with BDO; and mentorship from SM experts on operations and marketing.

The Start Up Markets, as they will be called, will be situated in prime mall locations within 13 regional and premier malls in major cities: SM North Edsa, SM Megamall, SM Mall of Asia, SM Southmall, SM Pampanga, SM Clark, SM Grand Central, SM Sta. Rosa, SM City Cebu, SM Iloilo, SM Bacolod, SM CDO Downtown Premier, and SM Lanang Premier.

“We created The SM StartUp Package because we saw how Filipinos persevered in the past year. Very much true to the spirit of Henry Sy, who always said he worked harder during bad times,  many MSMEs did not let the pandemic stop them from providing good service and products — even from their own homes. We want to give them a chance to further grow their businesses and brands, and enable them to start their own SM shops which they can one day grow into business empires, just like our founder once did.,” said SM Supermalls President Steven T. Tan.

Following Tatang’s legacy

The late founder Mr. Henry Sy is also proof of an entrepreneur’s resilience and hard work. After arriving in the Philippines at just 12 years old from China, he helped sell products in his father’s retail store. When he saved enough money, he was able to open his first business in 1958: a footwear shop called ShoeMart, which would later become the foundation for today’s 77 SM Supermalls. 

The success of the mall didn’t come without challenges. A notable one was when Mr. Sy opened SM Megamall in Edsa in 1985 during a turbulent time in the Philippines. Instead of letting the political and economic climate discourage him, it pushed him to work harder to overcome the crisis. This disposition would carry over in the next few decades and would inspire a new generation of MSME owners to look for opportunities even during adversity. 

This is evident in the stories of entrepreneurs like Chizmozza founder Hannah Ramos, who sold her own mozzarella recipe online before opening her food cart at SM, Ian Darcy, who started his namesake fragrance brand after being forced to resign from his marketing job; and Oishii Maki chef Ramon Molina, who started a sushi and maki business at SM after working as an Overseas Filipino as a Japanese Chef in 5-star hotels. 


Starting with just one humble ChizMozza cart in SM North Edsa in 2016, the small business has steadily grown and now has a total of 21 branches, situated in various SM malls, nationwide. Seen in the photo is ChizMozza founder, Hannah Ramos – a true believer in the entrepreneurial spirit of Filipinos, as well as how SM continues to help entrepreneurs like her become even more successful with the recent launch of its SM Startup Package.  

“I took a chance to grow Chizmozza from an online store to having one humble food cart in SM North Edsa back in 2016. Now Chizmozza has 21 SM branches. They saw the potential of our unique cheese products and through our mutual hard work and perseverance, we grew, even through the pandemic.” Hannah shared

These are just some of the stories behind successful MSME owners and how they were able to succeed, when empowered with the right resources. The SM StartUp Package will allow more people to level up their online start-up, inspiring them to follow in the footsteps of “Tatang” so they can take more confident steps even during these uncertain times.

During the virtual launch of the SM StartUp Package hosted by Sam Yg last Oct 15, SM Supermalls President Mr. Steven Tan was joined by three young successful MSMEs; Nina Cabrera from Colourette, Patty Ang from Patton, and Jerald Sze from 365 Designs Retailing, who talked about how their business began online and how they successfully grew it at SM Supermalls. 

Other notable guests during the launch included Ms. Jean Pacheco, Assistant Secretary of DTI, and the SM Super Team composed of BDO Network Bank’s SVP and MSME Business Head Karen Cua, BDO Acquiring FVP Merchant Partnerships and Retail Sales Head Bob Tolentino, SM Supermalls VP for Corporate Marketing, Grace F. Magno, and AVP for Leasing Strategy and Operations, Gina T. Katigbak, who discussed details of the SM StartUp Package.

For more information, visit www.smsupermalls.com or follow @smsupermalls on all social media accounts to find out how to sign up for The SM StartUp Package.

About SM Supermalls

Starting as a humble shoe store in Manila established by its founder Henry Sy Sr. in 1958, SM has grown into the Philippines’ biggest chain of shopping malls. With its 74 malls in the Philippines, and 7 in China, SM Supermalls is now home to over 20,000 tenants, most of which carry the world’s best loved brands. It is the retail destination for family fun experiences and events.

SM Supermalls is owned by SM Prime Holdings, Inc., a publicly-listed company and is one of the largest integrated property developers in Southeast Asia.

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